Our History

Explore a rich, creamy history of delicious innovations.

1958
1958
Original Jif® Creamy Peanut Butter was introduced
1966
1966
CHOOSY MOTHERS CAMPAIGN IS LAUNCHED
1976
1976
Jif® EXTRA CRUNCHY Peanut Butter DEBUTS
1991
1991
SIMPLY Jif® Peanut Butter DEBUTS boasting low sodium
1994
1994
Jif® REDUCED FAT is introduced
2004
2004
Jif® SWEETENED WITH HONEY ARRIVES
2006
2006
DEBUT OF Jif® TO GO
2009
2009
Jif® NATURAL IS INTRODUCED
2012
2012
Jif® hazelnut spreads ARRIVE
2013
2013
Jif® whips & nut butters DEBUT
2014
2014
olympic sponsorship BY JIF & jif® to go dippers are introduced
2015
2015
debut of granola bars, peanut powder, breakfast spreads, & hazelnut swirl